Formula 1 is one of the world's most recognised brands with a high consumer recall. The brand is supported by seventeen high profile Grand Prix events held every year, watched internationally on TV by in excess of 200 million viewers.

Formula 1 has a totally unique consumer positioning, transcending demographics such as age and socio-economic groups. It appeals to beliefs, attitudes and emotions offering a dream which can be lived.

Toiletries

A lifestyle range of toileteries is for everyday use by male consumers with cutting edge design, focussed on the high growth male grooming market. The range includes shower gel, body spray, shaving gel, roll-on deodorant, gift sets and eau de toilette.

Apparel/Accessories

A full and exciting range of Formula 1 branded clothing was launched in late 2007 and met with immediate success a new range has been designed for 2008

Air Fresheners and sports bags are to be launched in 2008.